in short
In France, a technico-commercial (a technical sales rep) earns €53,000 gross a year in median pay (base and bonus), according to Apec, below the €55,000 median for all executives. 80% of the role earn between €40,000 and €75,000. Age, region and managing a team drive this figure the most.
what is the median salary for a technico-commercial in France?
A technico-commercial sells a technical product or offer, often in industry, construction or electronics. According to Apec, median pay for this role is €53,000 gross a year, base and bonus included, slightly below the €55,000 median for all executives. The gap closes with experience: the median reaches €67,000 over 45.
€53,000
median gross annual pay (base and bonus); 80% of the role earn between €40,000 and €75,000
62%
have a bonus, with a median of €5,000 a year
does pay rise with experience?
| age | 1st decile | median | 9th decile |
|---|---|---|---|
| under 35 | €39,000 | €53,000 | €71,000 |
| 35 to 45 | €43,000 | €57,000 | €86,000 |
| over 45 | €44,000 | €67,000 | €114,000 |
do location and company size change the salary?
The regional gap is wider than for the other sales roles in our salary guides: a technico-commercial in the Paris region earns close to a quarter more than one working elsewhere in France.
| category | median |
|---|---|
| Paris region (Île-de-France) | €66,000 |
| rest of France | €53,000 |
| under 250 staff | €55,000 |
| 250 staff or more | €64,000 |
does managing a team change the salary?
| responsibility | with | without |
|---|---|---|
| managing a team | €67,000 | €55,000 |
| managing a budget | €60,000 | €58,000 |
what does a technico-commercial do, and what profile is expected?
A technico-commercial sells a product or service that requires understanding the client's technical constraints: part compatibility, sizing an installation, standards to meet. They often work with an engineering or pre-sales team, and travel frequently to clients.
- a dual technical and sales skill set, often a technical diploma or engineering background
- the ability to talk to a buyer and to a technical contact at the client
- a good tolerance for travel, the role often involving a round of client visits across a territory
- sector knowledge (industry, construction, electrical) that shortens ramp-up time
what drives a technico-commercial's salary the most?
- Experience: from €53,000 median under 35 to €67,000 over 45.
- Region: €66,000 in the Paris region, against €53,000 in the rest of France.
- Managing a team: €67,000 median with management responsibility, against €55,000 without.
- Company size: €64,000 at 250 staff or more, against €55,000 below that threshold.
For a highly technical role, see also our page technical sales recruitment, which details how our headhunters check the dual skill set before presenting a profile.
frequently asked questions
Does a technico-commercial earn less than executives overall?
Slightly, mostly early on. According to Apec, the role's median is €53,000, against €55,000 for all executives, but it reaches €67,000 over 45 and €66,000 in the Paris region (2025 edition).
What salary for an entry-level technico-commercial?
According to Apec, technico-commerciaux under 35 earn a median of €53,000 gross a year, between €39,000 and €71,000.
Does a technico-commercial earn more in Paris?
Yes, and the gap is wide: €66,000 median in the Paris region, against €53,000 in the rest of France, according to Apec.
What is a technico-commercial's bonus?
According to Apec, 62% of technico-commerciaux have a bonus, with a median of €5,000 a year, lower than on other sales roles.
How much does hiring a technico-commercial with Muzzo cost?
You set the fee yourself, between 5 and 30% of annual pay, paid only when you hire. The detail is in our guide [how much does a recruitment agency cost](/guides/combien-coute-un-cabinet-de-recrutement).